January 2nd, 2015 3:57 PM by Shane Greene
There are plenty of posts that share advice agents should give to sellers as they prepare a home for sale. By now, most agents understand the wisdom of obtaining high-resolution photos, featuring homes online, designing professional property fliers, a possible open house here or there, and everything else that goes into good marketing. Yet, the most important factor still is what the buyer sees when visiting a home in person.
To avoid turning buyer “elation” into “deflation,” my advice to agents is to be a good “student.” I always listen to what people talk about at the closing table to find out why they selected the house they bought. Recently, I closed a listing on a home that was 34 years old. The furnace was original, which can be a concern, but the buyer pointed out a number of features that stood out and convinced him that this home was well-maintained and a “safe bet.”What I took from the conversation with this homebuyer is advice all listing agents should be sharing with their respective sellers. These simple extras can help sell a home more quickly and for top dollar.Read more here...